The Electric Typewriter

Selected features, articles and essays from the world's best journalists and writers.
6th Feb

Cute Inc.

by Mary Roach

The Japanese are born into cute and raised with cute. They grow up saving with cute (Miffy the bunny on Asahi Bank ATM cards), to pray with cute (Hello Kitty charm bags at Shinto shrines), and have sex with cute (prophylactics decorated with Monkichi the monkey).

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    Kawaii (“cute”) Culture:In 12th grade, I quilted a cloth...wire sculputre of a koi fish...
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